MacDermid Releases New Innovations at Labelexpo Americas 2018

September 11, 2018

News & Events

ATLANTA, GA, USA – September 11, 2018: MacDermid Graphics Solutions, the flat-top dot technology leader, announced today its continued commitment to innovation in the flexographic industry by showcasing the new LAVA® NW-M Plate Processing System and the latest LUX® In-The-Plate™ (ITP) product line additions at Labelexpo Americas (booth 528) in Chicago, IL from September 25 – 27.

LAVA® NW-M Thermal Platemaking Equipment

The product launch of LAVA NW-M represents the newest advancement in thermal platemaking technology. LAVA NW-M is specifically designed for narrow web to mid web applications to improve productivity and workflow. This thermal processing system is a perfect solution for the tag and label industry due to its smaller footprint and ability to output press-ready plates in less than an hour. “In this dynamic and ever-changing market, it is critical we offer innovations that advance our customers’ printing and platemaking capabilities,” said Alicia Gibson, Strategic Marketing and Portfolio Manager at MacDermid.  

LUX® In-The-Plate™ Technology Platform

Achieving LUX-like performance and characteristics without adding steps to the platemaking workflow has been a reality since the introduction of LUX® ITP™ 60, the first ever plate to provide flat-top dots right out of the box. The LUX ITP Technology Platform is an ever-evolving, game-changing technology that continues to transform the face of flexographic printing. The product offerings of LUX® ITP™ 60, LUX® ITP™ M and LUX® ITP™ EPIC® from the LUX ITP Technology Platform are ideal for narrow web printing.

LUX® ITP™ 60

LUX ITP 60 is the first in a line of successful LUX ITP plate technologies and was recognized by the FTA in 2016 with the Technical Innovation Award. It is a durable, low dot gain, low tack plate suited for long and clean run print jobs.


LUX ITP M is a medium durometer plate that provides all the benefits of LUX ITP 60, but in a lower durometer. LUX ITP M is specially designed for paper stock, preprinted liner board and other applications where a combination of high durability and excellent ink laydown is required.


LUX ITP EPIC is the latest addition to the LUX ITP product line. LUX ITP EPIC offers a unique, micro-rough surface for excellent ink transfer for challenging flexographic printing applications or unique ink requirements. “Combining our market leading digital capped plate technology with ITP provides our customers the ability to enhance their print quality and consistency while increasing productivity. As an innovation leader, delivering EPIC performance to the flexo market is, as always, at the forefront of our minds,” said Alicia Gibson, Strategic Marketing and Portfolio Manager at MacDermid.

Discover how MacDermid’s innovations will elevate your print capability, quality and productivity to the next level – visit us at Labelexpo Americas in Chicago, IL September 25-27 at booth 528.

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